Are you a Serviced Apartment Owner or Agent? Whether you have 1 apartment or 20 apartments we help you maximise your revenue. AirbnbManager.Co Birmingham provides full management from marketing and managing guest bookings, key exchange, check in and check out, cleaning and linen services and maintenance throughout Birmingham City Centre and the Jewellery Quarter. We specialise in Airbnb, booking.com, expedia.com and serviced apartments & short term lettings. To find out more visit https://www.airbnbmanager.co.
How much can you earn renting your Apartment on Airbnb, UK:
Unlike long term lettings, all Airbnb rental costs are paid by the owner. However, guests pay a higher all-inclusive rate that include property rental, cleaning and maintenance.
For example, as an Airbnb rental owner with a 2-bed Birmingham City Centre apartment:
- Rent £85/night
- Occupancy 70% per month (3-5 nights per week)
- 5 bookings a month
Using Airbnb Management, our charges are:
Professionally cleaned apartment.
All ovens & appliances cleaned, cutlery/crockery cleaned, bedding, linen and towels replaced.
(£50 per turnover 2-bed apartment)
|Check In / Meet & Greet
We will meet guests at the property, familiarise them with the apartment and release the keys.
We find a personal meet & greet provides a better guest experience and leads to good reviews.
(£35 per check in)
Bedding linen washed and pressed, towels washed and folded, and delivered ready for cleaners.
Collection of used linen and towels.
(£50 per turnover 2-bed apartment)
Items like toilet paper, tea, coffee and cleaning materials replenished.
(£5 per turnover)
|Total monthly costs for Airbnb rental owner
(Check In, Linen & Stock)
|*Cleaning costs charged to guest at the time of booking||£250|
Additionally, an Airbnb rental owner should consider the following property costs:
|Wifi / Internet
Costs are dependent on service provider.
|Gas, Electricity & Water
Costs are dependent on the size of the property but it will be less than running a family home as it will not be occupied all of the time.
|£150 (estimated on 2-bed)
Costs to be confirmed by Owner contacting Birmingham City Council.
|£103 (estimated on Band A)|
Owner should buy specialist insurance.
|Total monthly costs for Airbnb rental owner||£313|
(2-bed apartment at £85/night, 70% occupancy and 5 bookings)
|Total monthly costs for Airbnb rental owner
(Airbnb Management and property costs)
|Total monthly earnings||£1,022|
Now is the time rent your apartment on a short-term basis!
For more details on how we can help please visit www.airbnbmanager.co.
As the line between work and leisure trips continues to blur, serviced apartment operators are both fuelling and catering for this growing ‘b-leisure‘ market.
More than two thirds of business travelers tag on extra days before or after meetings on at least one trip a year, according to Egencia. Combine it with changing traveler preferences for home-style accommodation in convenient locations, and serviced apartments are an increasingly popular choice.
“Many of today’s travellers want to stay somewhere where they tend to have more space and greater independence than in traditional hotels,” says Eva Chan, vice president of JLL Hotels and Hospitality EMEA research. “That’s also being met by a greater number of people who want to mix business with leisure, whether that´s bringing a partner along for the leisure portion or spending the weekend sight-seeing in a new city.”
It’s something that accommodation operators are aware of. New lifestyle brands such as Zoku, Locke by SACO, Wilde Aparthotels by Staycity, Adina and Bridgestreet’s Stüdyo are providing comfortable, high-quality apartments while big name hotel groups such as Adagio, Novotel, Hyatt and Marriott are also adding their own offerings to the mix.
As a result, it’s creating the fastest growing sector within the hospitality industry, with more than one million serviced apartments globally in operation at the end of last year, according to research by JLL.
While serviced apartment guests are looking for a different type of accommodation experience to that of a traditional hotel, they’re still looking for the human touch, albeit at a time of increased technology.
“This is not just keys in a lockbox,” says Chan. “Having a point of contact is still an important element of the serviced apartment concept. Check-in, for example, does not necessarily require the personal touch. But that’s not to say that guests do not value service or interaction – far from it.”
For serviced apartment operators, the need for less staff – given the absence of a breakfast kitchen area and accompanying staff for example – may prove to be a step in the right direction of efficiency, as well as changing the use of ground-floor space.
“Lobby areas are evolving into more communal areas where guests can interact and socialise,” says Chan.
Safety, meanwhile, is an area where serviced apartments have an advantage over the home rental market, where there’s no consistency between properties listed on the sites and quality levels are harder to gauge. Any issues are also more easily addressed, for example, by having an apartment manager available and back-up service in the case of a plumbing or electrical fault.
“If you’re offering a better, certified product, then companies will feel more relaxed about their staff staying in a serviced apartment,” says Chan. “That´s a clear differentiator from the private short-stay apartment product offered directly by an often-absent landlord.”
A growing market
Serviced apartments brands are expanding rapidly in Europe, says Chan, who points to “new names” such as Canadian investor Brookfield’s SACO in Europe, Adina in Germany – part of Australia’s TFE Hotels – and Dublin-headquartered StayCity, which in May announced plans to expand into Germany. The firm has 4,500 apartments either in the pipeline or already in operation in 10 European cities, and is aiming for 15,000 apartments by 2022.
The UK accounts for a large part of the growing market. Regional cities, such as Edinburgh, Manchester and Liverpool, are seeing more apartments, up 23 percent over 2017. But the sector is largely still in its early years.
“The sector is still quite fragmented and run independently,” she says. “You could argue that more branding is needed if these operators are to reach a bigger audience. A brand is almost like a service guarantee, boosting familiarity among guests.”
Around half of Europe´s serviced apartments are branded, according to JLL’s report, yet there’s room for more with the serviced apartment sector set to grow at a faster pace than hotels over the next few years amid rising traveler demand.
“Hotels need to diversify more and see the benefit of serviced apartments which drive a much higher margin than traditional hotels,” says Chan. “The demand is there from today’s travelers – now it’s up to investors and operators to provide more quality supply.”
Source Article: By LLB Reporter at
Ultra-high-net-worth overseas families willing to pay up to £40,000 per week for short term rentals for luxury apartments and houses, in preference to hotel suites, are generating a spike in lettings market values in St John’s Wood and Regent’s Park according to luxury estate agent Aston Chase.
With an increased demand for short term lettings of houses and apartments near London’s West End, Aston Chase reveal that new-build turn-key residences are becoming more preferable than four and five-star luxury hotels due to privacy, security and availability.
With the price for short-term rentals set at the long let prices plus 50%, tenants seeking family homes, such as those located on Hamilton Terrace (St John’s Wood), will pay around £40,000 per week. Tenants looking for apartments in developments such as The Atrium (Regent’s Park), and The Pavilions (St John’s Wood) will pay around £3,000 per week with rent for both houses and apartments being paid for upfront.
Notably, overseas tenants are coming from the Middle East (Saudi Arabia and Qatar), China (mainland and Hong Kong) and America. According to Aston Chase, opting for a summer rental property as opposed to a hotel provides more privacy, space for staff and nannies and flexibility whilst still offering state-of-the-art amenities and locations. Some of the most popular short-term rental destinations include the fully serviced modern blocks facing Regent’s Park and new development in the Marylebone area.
Ben Sloane, Lettings Director at Aston Chase, commented: “The demand Aston Chase is experiencing for short-term summer rentals has reached an all-time high. Signifying not only London’s popularity as a holiday destination but also its retained importance as a centre for business and commerce, short term rentals have become a preferred alternative for the world’s ultra-high-net-worth individuals. Due to privacy, security and flexibility, short term lets are proving more and more popular”.
It’s no surprise that an Airbnb host on the receiving end of exceptional guest reviews and ratings is more likely to secure a higher number of bookings. And who doesn’t want that?
What you don’t want, and should be actively preventing as a host, are negative reviews.
When striving for five-star reviews, it’s important to keep your guest as the No.1 priority. Meaning it’s all about meeting and exceeding their service expectations.
With that in mind, there are a few key areas you should focus on and invest in to successfully deliver a faultless Airbnb experience.
Communication is key
As your listing is your first point of contact to any potential guest, it’s crucial that you provide detailed and accurate information about your property – such as whether wifi is available, where the nearest convenience store is or if there is any extra bedding.
This will not only give you some brownie points but save your guests from scouring old reviews to find answers to their questions.
You can be extra handy to guests on check-in day by including a simple street view photograph detailing where in the world your home actually is.
It’s also worth asking a guest whether they’re comfortable with self-check in or if they would prefer you to check them in and provide them with a grand tour.
A nice touch when conversing with guests new to the area is mentioning any local hotspots, transport or even public services.
Keep it clean
Guests may be forgoing a hotel in favour of your humble abode, yet they will still expect hotel-levels of cleanliness.
Making sure your property is spotless at all times can be a time-consuming job, and difficult if you don’t live close to your property.
If cleaning your home yourself, channel your inner genie and make your guest’s wishes come true by providing freshly laundered towels and linen, and even throw in some fluffy bathrobes and slippers.
Don’t forget the finer details – be sure to water any plants, keep the windows clean and rugs dust-free.
Be extra thorough when cleaning the kitchen and bathroom as guests tend to pay the closest attention to these.
Don’t risk a poor rating by leaving used toiletries and dirty dishes around.
Give a little extra
Simple additional touches like Netflix, extra blankets and basic cooking essentials (for those guests who like to channel their inner Masterchef) can strengthen your ratings.
If you don’t already have these things, a little investment can go a long way once you see the five-star reviews rolling in.
If you’re unsure what to offer, you could do a little research on your guest beforehand, by sussing out their earlier reviews to help you identify what aspects of an Airbnb matter most to them.
Use a property management service
Engaging a property management service is the most sure-fire way to ensure guests leave promising reviews.
They truly are the experts and really understand what it takes to ensure your guests have the greatest stay. Especially if you are time-poor, don’t live close to your property or have found yourself with a portfolio too large to manage yourself.
They can provide ongoing and timely communication with your guests and support at any time of the day.
Other services include maintenance coordination, which will ensure your mod-cons, appliances, even plumbing are working at full speed and won’t run the risk of leaving a nasty surprise or failing guests when in use.
If a washing machine breaks down and forces a guest to walk their dirty laundry to the closest laundromat, you can bet this will negatively impact your final review.
Aim for Superhost status
The more positive reviews you have, the more demand you’ll receive for your listing which will hopefully land you with Superhost status – meaning increased listing visibility and more bookings.
However, to have that title bestowed on your listing, there are a few technical requirements such as maintaining a 4.8+ overall rating, zero guest cancellations, a 90 per cent response rate and having hosted at least 10-plus stays in the past year. By following the steps above, Superhost status is not impossible to achieve.
So, what are you waiting for? Get hosting!
William Crock is co-founder and director of Hometime, a Sydney-based property management company for the short-term rental market exclusively using Airbnb.